Branding & positioning
How brands become clear, different and remembered: positioning, purpose and story, made practical for Oman.
Perennial Seller: Ryan Holiday's guide to content that lasts, applied to brands in Muscat
Ryan Holiday's Perennial Seller (2017) turned into practical techniques for evergreen Reels, Instagram content and owned audiences for brands in Muscat and Oman.
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Lovemarks: Kevin Roberts on making a brand loved, not just respected, applied to social media in Muscat
Kevin Roberts' Lovemarks (2004) turned into practical content ideas, mystery, sensuality and intimacy, for Instagram, Reels and Meta ads for brands in Muscat.
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The Brand Gap: Marty Neumeier's five disciplines for Instagram and video in Muscat
Marty Neumeier's The Brand Gap (2003) as practical rules for Instagram, Reels and brand video in Muscat — close the gap between strategy and gut feeling.
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Start With Why: Simon Sinek's Golden Circle for brand content and Instagram in Muscat
Simon Sinek's Golden Circle (why, how, what) turned into practical rules for brand videos, Instagram content and Meta ads for businesses in Muscat, Oman.
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Building a StoryBrand: Donald Miller's 7-part story, turned into clear content for brands in Muscat
A short, practical summary of Donald Miller's Building a StoryBrand, turned into clear Instagram, video and Meta ads content for brands in Muscat, Oman.
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How Brands Grow: Byron Sharp's evidence-based rules, turned into a content plan for brands in Muscat
A short, practical summary of Byron Sharp's How Brands Grow, turned into Instagram, video and Meta ads habits for brands in Muscat, Oman.
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Purple Cow for the feed: Seth Godin's big idea, applied to brands in Muscat
A practical summary of Seth Godin's Purple Cow and what being remarkable means for social media content, reels and video for brands in Muscat, Oman.
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