Ideas & creativity

How to come up with better content ideas, more often: methods from the books on creativity, applied to brands in Muscat.

Start hereA Technique for Producing Ideas: James Webb Young's 5-step method for fresh content ideas in Muscat
A lumpy grey clay blob on a sculptor's turntable, half of it already turned into a glossy orange and pink flower sculpture, with sketch notes pinned around it on a cobalt blue background
· 5 min read

Creativity, Inc.: Ed Catmull's Pixar lessons for content production in Muscat

Ed Catmull's Creativity, Inc. (2014) turned into practical techniques for Reels, video and Instagram content production for brands in Muscat and Oman.

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A shovel stuck in one deep hole in mustard-coloured sand, while a shallow new hole nearby reveals glowing turquoise crystals
· 5 min read

Lateral Thinking: Edward de Bono's tools for fresh content ideas, applied to brands in Muscat

Edward de Bono's Lateral Thinking (1970) turned into simple idea tools for Instagram, Reels and social media content for brands in Muscat and Oman.

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A small white paper airplane on the floor casting a huge shadow of a jumbo jet on a bright red wall
· 5 min read

It's Not How Good You Are, It's How Good You Want to Be: Paul Arden's rules for bolder brand content in Muscat

Paul Arden's little book on ambition turned into practical habits for bolder Instagram, Reels and social media content for brands in Muscat and Oman.

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A padlock shaped like a cracked white eggshell with warm yellow light and a small green sprout breaking through, on a deep teal background
· 5 min read

A Whack on the Side of the Head: Roger von Oech's 10 mental locks, unlocked for brand content in Muscat

Roger von Oech's A Whack on the Side of the Head (1983) turned into practical ways to break creative ruts in Instagram, Reels and social media content in Muscat.

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Paper-cut collage of a cardboard box spilling fabric swatches, leaves, a seashell, a cassette tape and torn photos onto a sage and terracotta background
· 4 min read

The Creative Habit: Twyla Tharp's routines for brands that need fresh content every week in Muscat

Twyla Tharp's The Creative Habit (2003) turned into simple routines for steady Instagram content, Reels and social media production for brands in Muscat.

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A collage of a bird in flight made from torn pieces of old maps, postage stamps and sheet music on off-white paper
· 5 min read

Steal like an artist: Austin Kleon's 10 creative rules, turned into a content routine for brands in Muscat

A short, practical summary of Austin Kleon's Steal Like an Artist, turned into Instagram, video and Meta ads habits for brands in Muscat, Oman.

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